"Here's the Only Way You Should be Drinking LaCroix Seltzer" - Bloomberg, July 18, 2017


"There’s no in-between with LaCroix: You either love it or hate it. The no-sugar, no-calorie, carbonated sparkling water drink has exploded in popularity the past few years, and every day, it seems, someone posts their love for the drink on social media. You can’t walk into a Whole Foods without seeing a massive shrine to the stuff. Me? I average at least 8 cans per day.'