Drinks52 - Reviver Royale
“Dry January might seem like a recently developed and convenient marketing opportunity for all the fabulous nonalcoholic drink brands on the market, but its history can actually be traced back to Finland in the 1940s, when it was devised as part of the government’s wartime propaganda effort encouraging national well-being. Dry January really took off in the past decade: first in the U.K. around 2013, then more recently in the U.S., reaching a near fever pitch amid the stresses of the ongoing pandemic.”