"One Spreadsheet and 300 Cans Later, I Found the Best Way to Order LaCroix" -New York Magazine, Dec. 6, 2017

"I also went to the experts. I had a conversation with John deBary, a retired bartender, LaCroix advocate, and noted LaCroix-cocktail expert, about ordering practices. We both agreed on this: LaCroix itself should do direct ordering with a subscription option. (Maybe through its parent company National Beverage Corp.)"