"These Drinks Have Secret" -The New York Times, June 27, 2017

John deBary, the bar director at Momofuku, thinks perhaps all it needs is a little rebrand. “For starters, we need to come up with a better name,” he said. “The word mocktail makes me die a little inside every time I hear it.”

https://www.nytimes.com/2017/06/27/dining/mocktails-non-alcoholic-drink-recipes.html